| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Elective |
| Prerequisites |
|
| Recommended Optional Programme Component |
|
| Course Objectives |
The course covers all aspects of marketing from a global perspective to better respond to international opportunities and competitive situations |
| Course Content |
Topics include an overview of international marketing; social, cultural, political, and legal environments; international market-entry opportunities; planning and managing market entry strategies and products; global distribution and pricing; international promotion, |
| Learning Outcomes (LO) |
1) students will be able to; identify the fundamental concepts of international marketing
2) Learn new market entry strategies
3) Recognize major strategic constraints of international marketing
4) Recognize international marketing behaviour |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Scope of International Marketing |
| 2. Week |
Economic Environment and International Trade |
| 3. Week |
Social and Cultural Considerations in International Marketing |
| 4. Week |
Assessing the Political and Legal Environment |
| 5. Week |
Assessing International Market-Entry Opportunities |
| 6. Week |
Managing Market Entry Strategies |
| 7. Week |
Ethnocentrism |
| 8. Week |
Mid-term Exam |
| 9. Week |
Country of Origin Effects |
| 10. Week |
Animosity |
| 11. Week |
Born Global firms |
| 12. Week |
Internalization process of Firms |
| 13. Week |
International Trade Associations and Unions |
| 14. Week |
Project presentations |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
Recommended Sources
Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Cengage Learning
Philip, R. C., & John, L. G. (2017). International marketing. Mc Graw Hill India |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | LO1 | 5 | | 3 | 5 | 3 | | | | 4 | | | 3 | 3 | LO2 | 5 | | 3 | 5 | 4 | | | | 4 | | | 2 | 4 | LO3 | 5 | | 3 | 5 | 3 | | | | 4 | | | 3 | 4 | LO4 | 5 | | 3 | 5 | 4 | | | | 4 | | | 2 | 3 |
* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High |