ISL411


Course Title Course Code Program Level
PAZARLAMA ARAŞTIRMASI ISL411 International Trade B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
07
(Fall)
42 - - - - 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites -
Recommended Optional Programme Component
Course Objectives Aims to give students researching ability on every subject of marketing field.
Course Content The scope of this course include formulating the problem of research, determining the research design, deciding teh measurement method, preparing the data collection form, design of sample and data collectin, coding and preparing to analyse the data, data analyse and interpretation, prepairing the research report .
Learning Outcomes (LO) 1- will be able to design any marketing research, 2- will be able to differentiate qualitative and quantitative research, 3- will be able to collect data from suitable sample by suitable method, 4- will be able to analyze the data and prepare a report.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Introduction to marketing research
2. Week Formulating decision problems
3. Week Research questions I
4. Week Research questions II
5. Week Specifying variables
6. Week Modeling
7. Week Qualitative research design, Descriptive quantitative research
8. Week Comparative, non-comparative scales in research
9. Week Organizing questionnaire and observation form, sample design and non-random sample
10. Week Sample design and random sample
11. Week Primary data analysis (t-test, chi-square)
12. Week Primary data analysis (t-test, ANOVA)
13. Week Primary data analysis (linear regression, correlation)
14. Week Report preparation
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Bahtışen KAVAK, Pazarlama Araştırmaları: Tasarım ve Analiz, Hacettepe Üniversitesi yayınları, 2008, Ankara
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

LO1

 

 

 

5

2

1

 

 

 

 

 

 

 

LO2

 

 

 

 

 

4

4

 

 

 

 

 

 

LO3

 

 

 

 

 

3

3

 

 

 

 

 

 

LO4

 

 

 

3

 

3

5

 

 

 

2

 

 

* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High