| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
- |
| Recommended Optional Programme Component |
|
| Course Objectives |
Aims to give students researching ability on every subject of marketing field. |
| Course Content |
The scope of this course include formulating the problem of research, determining the research design, deciding teh measurement method, preparing the data collection form, design of sample and data collectin, coding and preparing to analyse the data, data analyse and interpretation, prepairing the research report . |
| Learning Outcomes (LO) |
1- will be able to design any marketing research,
2- will be able to differentiate qualitative and quantitative research,
3- will be able to collect data from suitable sample by suitable method,
4- will be able to analyze the data and prepare a report. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Introduction to marketing research |
| 2. Week |
Formulating decision problems |
| 3. Week |
Research questions I |
| 4. Week |
Research questions II |
| 5. Week |
Specifying variables |
| 6. Week |
Modeling |
| 7. Week |
Qualitative research design, Descriptive quantitative research |
| 8. Week |
Comparative, non-comparative scales in research |
| 9. Week |
Organizing questionnaire and observation form, sample design and non-random sample |
| 10. Week |
Sample design and random sample |
| 11. Week |
Primary data analysis (t-test, chi-square) |
| 12. Week |
Primary data analysis (t-test, ANOVA) |
| 13. Week |
Primary data analysis (linear regression, correlation) |
| 14. Week |
Report preparation |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
Bahtışen KAVAK, Pazarlama Araştırmaları: Tasarım ve Analiz, Hacettepe Üniversitesi yayınları, 2008,
Ankara |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | LO1 | | | | 5 | 2 | 1 | | | | | | | | LO2 | | | | | | 4 | 4 | | | | | | | LO3 | | | | | | 3 | 3 | | | | | | | LO4 | | | | 3 | | 3 | 5 | | | | 2 | | |
* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High |