| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
|
| Recommended Optional Programme Component |
|
| Course Objectives |
In this course, e-commerce concept with all the details to teach and college student, during and after graduation business owner or as an employee, from affordable e-commerce model for the selection and implementation of this model in the competence is to gain. |
| Course Content |
This course, using the opportunities offered by the internet technology to make trading business by adapting to the electronic environment and create additional sustainable competitiveness and trade issues will be discussed. |
| Learning Outcomes (LO) |
1 - Innovative (Innovative) gaining perspective,
2 - "e-transformation" understanding and "e-strategies" to create,
3 - Operating the trade volume reached by the traditional trade model added to provide online trading volume
|
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Basic and Related Concepts in E-Commerce and the Internet Economy |
| 2. Week |
E-Commerce, E-Marketing and Purchasing Behavior |
| 3. Week |
E-Commerce, E-Marketing, Market Research and Markets |
| 4. Week |
Models-B2C E-Commerce and E-Commerce Platforms |
| 5. Week |
Models-B2B E-Commerce and E-Commerce Platforms |
| 6. Week |
E-Commerce Success Stories |
| 7. Week |
E-Commerce Field Trip |
| 8. Week |
Logistics and Payment Methods |
| 9. Week |
E-Commerce and Social Media |
| 10. Week |
E-Commerce, Mobile Commerce and Security |
| 11. Week |
E-Trade's Technical Infrastructure |
| 12. Week |
E-Commerce Applications and Taxation in Turkey |
| 13. Week |
B2B E-Commerce Case Study |
| 14. Week |
B2C E-Commerce Case Study |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
Dr. Meral Gündüz-ortak yayın, Yurtdışına e-Ticaret (B2C e-İhracat), İGEME, 2008
Dr. Meral Gündüz-ortak yayın, B2B E-Ticaret ve E-Pazaryerleri, İGEME, 2009
Dr. Meral Gündüz ve diğerleri, Doğru Karar İçin İnternette Ticari Bilgi Kaynakları, İhracatta İnternet Zamanı-4, İGEME, 2009 |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | LO1 | 2 | | | 5 | 4 | | | | | | | | | LO2 | 2 | | | 3 | 4 | | | | | | 5 | | | LO3 | 2 | | | 3 | 4 | | | | | | 5 | | |
* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High |