| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Elective |
| Prerequisites |
- |
| Recommended Optional Programme Component |
|
| Course Objectives |
Teaching about consumer behaviour and problem |
| Course Content |
Teaching about consumer behaviour and problem |
| Learning Outcomes (LO) |
1. Understand the importance of consumer behavior in the economic system
2. Define and explain internal and external factors affecting consumer behavior,
3. Evaluates the approach of distinctive branches to consumer behavior,
4. Compare the differences in behaviors of consumers in particular socio-economic level,
5. Evaluate the stages of rational consumer behavior.
6 Understand consumer problems.
7.that detects the factors that create the problems.
8. Explain and compare the problems of different consumer groups as consumers.
9. Perceives internal and external factors that create consumer problems.
10. Evaluates the importance of consumer education in the solution of consumer questions.
11. Compare practices related to problem solving in our country and in the world.
12. Evaluating the current economic system in terms of consumer problems |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Consumer behavior definition, place and importance in the economic system |
| 2. Week |
Internal and external factors effective on consumer behavior |
| 3. Week |
Description of consumer behavior by different branches of science |
| 4. Week |
Consumer behavior models |
| 5. Week |
Behavior of consumer with different social-economic and demographic characteristics |
| 6. Week |
Development of rational consumer behavior |
| 7. Week |
Consumer problems |
| 8. Week |
Causes of consumer problems |
| 9. Week |
Consumer problems of different consumer groups ( children, elder people, low income people) |
| 10. Week |
Internal and external causes of consumer problems |
| 11. Week |
Importance of consumer education in solving consumer problems |
| 12. Week |
Examples from the consumer problem solving mechanisms in the world and in Turkey |
| 13. Week |
Examples from the consumer problem solving mechanisms in the world and in Turkey |
| 14. Week |
Examples from the consumer problem solving mechanisms in the world and in Turkey |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
1-Hanna, N., Wozniak, R. Consumer Behaviour an Applied Approach. Prentice Hall. USA. 2001
2-Solomon, M. Consumer Behaviour. Prentice Hall. 5th
Edition. USA. 2001
3-Schiffman, L., Kanuk, L. Consumer Behaviour. Prentice Hall. 8th
Edition. USA. 2003
4-Carrigan, P. The Sociology of Consumption. Sage Publ. London 1998 |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | LO1 | 4 | | | 5 | 3 | | | | | 2 | | | | LO2 | 2 | | | 3 | | | | | | 1 | | | | LO3 | | | | | 5 | | | | | | 1 | 2 | | LO4 | 4 | | | 5 | | 3 | | | | 2 | | | | LO5 | 4 | | | 4 | | 5 | 2 | | | | | | | LO6 | 5 | | | 5 | | | | | | 3 | | | | LO7 | 4 | | | 4 | | | | | | | | | | LO8 | 4 | | | 4 | | 3 | | | | | | | | LO9 | 2 | | | 3 | | | | | | 1 | | | | LO10 | 2 | | | 3 | | | | | | | | | 4 | LO11 | 4 | | | 4 | | | | | | | | | 2 | LO12 | 5 | | | 5 | | | | | | | | | 3 |
*Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High |