ISL311


Course Title Course Code Program Level
CONSUMER BEHAVIOR AND ISSUES ISL311 International Trade B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
05
(Fall)
42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Elective
Prerequisites -
Recommended Optional Programme Component
Course Objectives Teaching about consumer behaviour and problem
Course Content Teaching about consumer behaviour and problem
Learning Outcomes (LO) It is as follows: 1. Understand the importance of consumer behavior in the economic system 2. Define and explain internal and external factors affecting consumer behavior, 3. Evaluates the approach of distinctive branches to consumer behavior, 4. Compare the differences in behaviors of consumers in particular socio-economic level, 5. Evaluate the stages of rational consumer behavior. 6 Understand consumer problems. 7.that detects the factors that create the problems. 8. Explain and compare the problems of different consumer groups as consumers. 9. Perceives internal and external factors that create consumer problems. 10. Evaluates the importance of consumer education in the solution of consumer questions. 11. Compare practices related to problem solving in our country and in the world. 12. Evaluating the current economic system in terms of consumer problems
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Consumer behavior definition, place and importance in the economic system
2. Week Internal and external factors effective on consumer behavior
3. Week Description of consumer behavior by different branches of science
4. Week Consumer behavior models
5. Week Behavior of consumer with different social-economic and demographic characteristics
6. Week Development of rational consumer behavior
7. Week Consumer problems
8. Week Causes of consumer problems
9. Week Consumer problems of different consumer groups ( children, elder people, low income people)
10. Week Internal and external causes of consumer problems
11. Week Importance of consumer education in solving consumer problems
12. Week Examples from the consumer problem solving mechanisms in the world and in Turkey
13. Week Examples from the consumer problem solving mechanisms in the world and in Turkey
14. Week Examples from the consumer problem solving mechanisms in the world and in Turkey
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References 1-Hanna, N., Wozniak, R. Consumer Behaviour an Applied Approach. Prentice Hall. USA. 2001 2-Solomon, M. Consumer Behaviour. Prentice Hall. 5th Edition. USA. 2001 3-Schiffman, L., Kanuk, L. Consumer Behaviour. Prentice Hall. 8th Edition. USA. 2003 4-Carrigan, P. The Sociology of Consumption. Sage Publ. London 1998
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)
 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

LO1

4

  

5

3

    

2

   

LO2

2

  

3

     

1

   

LO3

    

5

     

1

2

 

LO4

4

  

5

 

3

   

2

   

LO5

4

  

4

 

5

2

      

LO6

5

  

5

     

3

   

LO7

4

  

4

         

LO8

4

  

4

 

3

       

LO9

2

  

3

     

1

   

LO10

2

  

3

        

4

LO11

4

  

4

        

2

LO12

5

  

5

        

3

*Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High