ISL304


Course Title Course Code Program Level
MARKETING STRATEGIES ISL304 International Trade B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
06
(Spring)
42 14 70 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites -
Recommended Optional Programme Component
Course Objectives Aims to inform students about marketing strategies and their application in firms.
Course Content The scope of this course include marketing strategies, international marketing and competition strategies.
Learning Outcomes (LO) 1- will be able to analyze the marketing strategies in firms, 2- will be able to know about competition strategies, 3- will be able to create solutions for the marketing problems of the firms, 4- will be able to determine appropriate strategies to the firms according to their management acitivies.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Pricing
2. Week Placement
3. Week Promotion
4. Week Promotion strategies
5. Week Services marketing
6. Week International marketing
7. Week Mid Term
8. Week Competition strategies
9. Week Case discussions
10. Week Case discussions
11. Week Case discussions
12. Week Case discussions
13. Week Case discussions
14. Week Case discussions
Assessment
  Percentage(%)
Mid-term (%) 30
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%) 10
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Ömer Baybars Tek,“Pazarlama İlkeleri,Global Yönetimsel Yaklaşım,Türkiye Uygulamaları, 8.Baskı”,İstanbul: Beta AŞ), 1999. Marketing Strategies and Marketing Management
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

LO1

3

 

 

5

2

 

 

 

 

 

 

 

 

LO2

4

 

 

5

3

4

 

 

 

 

 

 

 

LO3

4

 

 

5

3

4

 

 

 

 

 

 

 

LO4

4

 

 

5

3

4

 

 

 

 

 

 

 

* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High