ISL303


Course Title Course Code Program Level
MARKETING MANAGEMENT I ISL303 International Trade B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
05
(Fall)
42 58 100 3 4

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites -
Recommended Optional Programme Component
Course Objectives In this course, students taking general marketing information marketing strategy and marketing research for the preparation classes are available.
Course Content This course includes the basic concepts of management and marketing.
Learning Outcomes (LO) 1 - recognition of basic concepts related to marketing, 2 - The relationship between business functions and marketing functions irdeleyebilme 3 - Marketing research and practice have on infrastructure.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Introduction to marketing
2. Week Marketing management, strategic planning and marketing planning
3. Week Business Strategies
4. Week Marketing information system and marketing research
5. Week Market segmentation, target market selection and product placement
6. Week Consumer Behavior
7. Week Organizational markets and purchasing behaviors of organizational consumers
8. Week Customer value, customer loyalty, and customer relationship management
9. Week Product
10. Week Price
11. Week Place
12. Week Promotion
13. Week 13 Hizmet Pazarlaması
14. Week International Marketing
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References -Mucuk, İsmet. Pazarlama İlkeleri. Türkmen Kitabevi, İstanbul, 2001. -Korkmaz, S., Eser, Z., Öztürk S., Işın F. B. Pazarlama Kavramlar-İlkeler-Kararklar, Siyasal Kitabevi, Ankara, 2009. -Kotler P., Gary A. Marketing and Introduction. Prentice Hall, 5th Edition, USA, 2000.
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

LO1

 

 

 

4

2

 

 

 

 

 

 

 

 

LO2

3

 

 

5

3

 

 

 

 

 

 

 

 

LO3

3

 

 

5

3

 

 

 

 

 

 

 

 

* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High