| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
- |
| Recommended Optional Programme Component |
|
| Course Objectives |
In this course, students taking general marketing information marketing strategy and marketing research for the preparation classes are available. |
| Course Content |
This course includes the basic concepts of management and marketing. |
| Learning Outcomes (LO) |
1.The student can understand the basic concepts of marketing
2.The student can examine the relationship between business functions and marketing function.
3.The student will have the infrastructure related to marketing research and applications. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Definition of marketing and developments in marketing |
| 2. Week |
Marketing management, strategic planning and marketing planning |
| 3. Week |
Business Strategies |
| 4. Week |
Marketing information system and marketing research |
| 5. Week |
Market segmentation, target market selection and product placement |
| 6. Week |
Consumer Behavior |
| 7. Week |
Organizational markets and purchasing behaviors of organizational consumers |
| 8. Week |
Customer value, customer loyalty, and customer relationship management |
| 9. Week |
Product |
| 10. Week |
Price |
| 11. Week |
Place |
| 12. Week |
Promotion |
| 13. Week |
Service Marketing
|
| 14. Week |
International Marketing |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
-Mucuk, İsmet. Pazarlama İlkeleri. Türkmen Kitabevi, İstanbul, 2001.
-Korkmaz, S., Eser, Z., Öztürk S., Işın F. B. Pazarlama Kavramlar-İlkeler-Kararklar, Siyasal Kitabevi, Ankara,
2009.
-Kotler P., Gary A. Marketing and Introduction. Prentice Hall, 5th
Edition, USA, 2000.
|
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | LO1 | | | | 4 | 2 | | | | | | | | | LO2 | 3 | | | 5 | 3 | | | | | | | | | LO3 | 3 | | | 5 | 3 | | | | | | | | |
* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High |