ISL408


Course Title Course Code Program Level
BUSINESS POLICIES AND STRATEGIES ISL408 International Trade B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
08
(Spring)
42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites -
Recommended Optional Programme Component
Course Objectives Aims to inform the students about the strategies used in firms management.
Course Content The scope of this course includes the strategic management, enviroment analysis, manipulation, application and control methods used in businesses.
Learning Outcomes (LO) 1- will be able to know about the concepts related to strategies preferred by firms which tend to be operate in the long term, 2- will be able to have the strategic management ability, 3- will be able to analyze the external and internal environment of the firms and manipulate this to gain competitive advantage, 4- will be able to analyze and evaluate the activities of the businesses in the light of management strategies, 5. will be able to prepare and present case studies.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Course description, case discussion concept, strategic management, related concepts and introduction
2. Week The process of strategic management
3. Week External environment analysis, general environment analysis, sector/business analysis, techniques used for external environment analysis
4. Week Firm analysis, assets and abilities of the firms, value chain analysis, critical success analysis and analysis used for firm analysis
5. Week Environment elements and situational matrices
6. Week Strategic manipulation, mission, vision, purpose and targets of the firms
7. Week Basic strategies (growth, decline, constant and mixed)
8. Week Basic strategies (growth, decline, constant and mixed)
9. Week Top management strategies – corporate strategies – used techniques / case discussion
10. Week Top management strategies – competition strategies – used techniques / case discussion
11. Week Functional strategies: Department strategies / case discussion
12. Week Case discussion
13. Week Case discussion
14. Week Case discussion, evaluation
Assessment
  Percentage(%)
Mid-term (%) 20
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%) 20
Total(%) 100
Course Book (s) and/or References Stratejik Yönetim ve İşletme Politikası, 2010. Prof. Dr. Erol EREN. İşletmelerde Stratejik Yönetim, 2007. Prof. Dr. Hayri ÜLGEN ve Kadri MİRZE David, R. Fred, 2005, Strategic Management: Concepts and Cases (10th Edition), Prentice-Hall. Hitt, A. Michael, R. Duane Ireland and Robert E. Hoskisson, 2009. Business Strategy. Thompson Learning. Whelan, L.T., and David Hunger, 2010. Strategic Management & Business Policy: Achieving Sustainability, Pearson.
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

LO1

 

 

 

5

 

4

 

3

 

 

 

 

 

LO2

 

 

 

5

 

 

 

3

 

 

 

 

 

LO3

 

 

 

5

 

5

 

3

 

 

 

 

 

LO4

 

 

 

5

 

 

 

 

 

4

 

 

 

 LO5

 

 

 

5

 

2

 

2

 

 

 

 

 

* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High