İŞL421

Course Title Course Code Program Level
INTERNATIONAL MARKETING 421 Business Administration B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
07
(Fall)		 42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Elective
Prerequisites
Recommended Optional Programme Component
Course Objectives It is aimed to bring students required information and skills to understand international marketing and international commerce, environmental factors effecting international marketing, learn international firms’structure
Course Content The scope of this course includes general information about international marketing.
Learning Outcomes (LO) The students who attended the course and were successful at the end of semester will acquire the followings; 1- will be able to cover international marketing concepts, 2- will be able to explain marketing stratejies of international trade and businesses, 3- will be able to determine appropriate marketing stratejies for international businesses, 4- will be able to conduct marketing research for these firms.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week 01 The concept and features of international marketing
2. Week 02 Dimensions of international commerce
3. Week 03 The conditions preventing international commerce
4. Week 04 Information that collect in international market research
5. Week 05 Kinds of international market research
6. Week 06 Product improvement in international markets
7. Week 07 International marketing strategies
8. Week 08 Market segmentation
9. Week 09 Choose target market
10. Week 10 Strategic focalization
11. Week 11 Preparing sales offer
12. Week 12 Export and insurance operations
13. Week 13 Banking operations
14. Week 14 Promoting product in foreign markets
Assessment
  Percentage(%)
Mid-term (%) 20
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%) 20
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Prof. Dr. Erdoğan Taşkın, Uluslararası Pazarlama, Türkmen Kitabevi Cem Kozlu, Uluslararası Pazarlama
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

PQ14

LO1

5

5

 

 

 

 

 

 

 

 

 

 

 

 

LO2

 

5

 

 

 

 

1

 

 

 

 

 

 

 

LO3

 

5

 

 

 

 

4

4

3

 

5

 

 

 

LO4

 

5

 

 

 

 

 

 

3

 

 

 

5

 

 

* Contribution Level : 1 Very low    2 Low     3 Medium     4 High      5 Very High