İŞL411

Course Title Course Code Program Level
MARKETING RESEARCH 411 Business Administration B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
07
(Fall)		 42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites
Recommended Optional Programme Component
Course Objectives Aims to give students researching ability on every subject of marketing field.
Course Content The scope of this course include formulating the problem of research, determining the research design, deciding teh measurement method, preparing the data collection form, design of sample and data collectin, coding and preparing to analyse the data, data analyse and interpretation, prepairing the research report .
Learning Outcomes (LO) The students who attended the course and were successful at the end of semester will acquire the followings; 1- will be able to design any marketing research, 2- will be able to differentiate qualitative and quantitative research, 3- will be able to collect data from suitable sample by suitable method, 4- will be able to analyze the data and prepare a report.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week 01 Introduction to marketing research
2. Week 02 Marketing information system
3. Week 03 Marketing research process
4. Week 04 Determining the research problem
5. Week 05 Qualitative research design
6. Week 06 Descriptive qualitative research
7. Week 07 Data collection methods
8. Week 08 Measurement and comparative scales
9. Week 09 Non-comparative scales
10. Week 10 Preparing the survey form
11. Week 11 Sampling
12. Week 12 Data coding
13. Week 13 Data analyse and interpretation
14. Week 14 Prepairing the report
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Bahtışen KAVAK, Pazarlama Araştırmaları: Tasarım ve Analiz, Hacettepe Üniversitesi yayınları, 2008, Ankara
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

PQ14

LO1

4

5

 

5

 

 

3

 

 

 

 

 

5

 

LO2

4

5

 

5

 

 

3

 

 

 

 

 

 

 

LO3

 

5

 

5

 

 

2

 

 

 

 

 

5

 

LO4

 

5

 

5

 

 

2

 

 

 

 

 

5

 

 

* Contribution Level : 1 Very low    2 Low     3 Medium     4 High      5 Very High