İŞL 311


Course Title Course Code Program Level
CONSUMER BEHAVIOR AND ISSUES İŞL 311 Business Administration B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
05
(Fall)
42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Elective
Prerequisites No-prerequisites
Recommended Optional Programme Component
Course Objectives Teaching about consumer behaviour and problem
Course Content Teaching about consumer behaviour and problem
Learning Outcomes (LO) At the end of this course, students, will Learn consumer behavior definition, place and importance in the economic system, explain internal and external factors effective on consumer behavior, analyze description of consumer behavior by different branches of science, consumer behavior models, compare behavior of consumers with different social-economic and demographic characteristics, analyze development of rational consumer behavior. Learn consumer problems, understand causes of consumer problems, explain and compare consumer problems of different consumer groups, understand the internal and external causes of consumer problems, analyze the importance of consumer education in solving consumer problems, compare the consumer problem solving mechanisms in the world and in Turkey, analyze consumer problems on the basis of the current economic system
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Consumer behavior definition, place and importance in the economic system
2. Week Internal and external factors effective on consumer behavior
3. Week Description of consumer behavior by different branches of science
4. Week Consumer behavior models
5. Week Behavior of consumer with different social-economic and demographic characteristics
6. Week Development of rational consumer behavior
7. Week Consumer problems
8. Week Causes of consumer problems
9. Week Consumer problems of different consumer groups ( children, elder people, low income people)
10. Week Internal and external causes of consumer problems
11. Week Importance of consumer education in solving consumer problems
12. Week Examples from the consumer problem solving mechanisms in the world and in Turkey
13. Week Examples from the consumer problem solving mechanisms in the world and in Turkey
14. Week Examples from the consumer problem solving mechanisms in the world and in Turkey
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References 1-Hanna, N., Wozniak, R. Consumer Behaviour an Applied Approach. Prentice Hall. USA. 2001 2-Solomon, M. Consumer Behaviour. Prentice Hall. 5th Edition. USA. 2001 3-Schiffman, L., Kanuk, L. Consumer Behaviour. Prentice Hall. 8th Edition. USA. 2003 4-Carrigan, P. The Sociology of Consumption. Sage Publ. London 1998
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)