Teaching Staff
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Language of Instruction |
Türkçe (Turkish) |
Type Of Course |
Elective |
Prerequisites |
- |
Recommended Optional Programme Component |
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Course Objectives |
Aims to inform the students about the strategies used in firms management. |
Course Content |
The scope of this course includes the strategic management, enviroment analysis, manipulation, application and control methods used in businesses. |
Learning Outcomes (LO) |
The students who attended the course and were successful at the end of semester will acquire the followings; 1 – will be able to know about the concepts related to strategies preferred by firms which tend to be operate in the long term, 2- will be able to have the strategic management ability, 3- will be able to analyze the external and internal environment of the firms and manipulate this to gain competitive advantage, 4- will be able to analyze and evaluate the activities of the businesses in the light of management strategies, 5. will be able to prepare and present case studies. |
Mode of Delivery |
Face to face |
Course Outline |
Week |
Topics |
1. Week |
Course description, case discussion concept, strategic management, related concepts and introduction |
2. Week |
Strategic management |
3. Week |
External environment analysis, general environment analysis, sector/business analysis, techniques used for external environment analysis |
4. Week |
Firm analysis, assets and abilities of the firms, value chain analysis, critical success analysis and analysis used for firm analysis |
5. Week |
Environment elements and situational matrices |
6. Week |
Strategic manipulation, mission, vision, purpose and targets of the firms |
7. Week |
Basic strategies (growth, decline, constant and mixed) |
8. Week |
Basic strategies (growth, decline, constant and mixed) |
9. Week |
Top management strategies – corporate strategies – used techniques / case discussion |
10. Week |
Top management strategies – competition strategies – used techniques / case discussion |
11. Week |
Functional strategies: Department strategies / case discussion |
12. Week |
Case discussion |
13. Week |
Case discussion |
14. Week |
Case discussion, evaluation |
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Assessment |
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Percentage(%) |
Mid-term (%) |
40 |
Quizes (%) |
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Homeworks/Term papers (%) |
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Practice (%) |
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Labs (%) |
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Projects/Field Work (%) |
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Seminars/Workshops (%) |
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Final (%) |
60 |
Other (%) |
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Total(%) |
100 |
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Course Book (s) and/or References |
Stratejik Yönetim ve İşletme Politikası, 2010. Prof. Dr. Erol EREN. İşletmelerde Stratejik Yönetim, 2007. Prof. Dr. Hayri ÜLGEN ve Kadri MİRZE David, R. Fred, 2005, Strategic Management: Concepts and Cases (10th Edition), Prentice-Hall. Hitt, A. Michael, R. Duane Ireland and Robert E. Hoskisson, 2009. Business Strategy. Thompson Learning. Whelan, L.T., and David Hunger, 2010. Strategic Management & Business Policy: Achieving Sustainability, Pearson.
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Work Placement(s) |
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The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 5 | 4 | | | | | | | | | | | | | LO2 | 5 | 4 | | | 3 | | | | 3 | | | | | | LO3 | 5 | 4 | | | 3 | | | | 3 | | | | | | LO4 | 5 | 4 | | | | | | | | | | | | |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |