| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
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| Recommended Optional Programme Component |
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| Course Objectives |
This course aims to provide participants with a comprehensive understanding of international business management. Students will gain the skills to assess business opportunities in global markets, understand cultural differences, and develop effective international strategies, enabling them to overcome challenges faced in international businesses.
|
| Course Content |
The course will focus on the fundamental concepts, strategies, and applications of international business management. In the initial weeks, topics such as entering international markets, cultural influences, and market research will be covered; later, more specific subjects like global strategic management, marketing strategies, financial management, and crisis management will be explored in depth. |
| Learning Outcomes (LO) |
1. Define and explain the concepts of international business management.
2. Analyze the impact of cultural factors on business strategies.
3. Develop and implement global marketing strategies.
4. Evaluate international financial management practices and manage currency risks.
5. Discuss ethical and social responsibility issues in the international business environment. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Introduction to International Business Management
|
| 2. Week |
The Role of Cultural Influences on Business |
| 3. Week |
International Market Research |
| 4. Week |
Global Strategic Management |
| 5. Week |
International Marketing Strategies |
| 6. Week |
Financial Management and Currency Risks |
| 7. Week |
MIDTERM EXAM |
| 8. Week |
International Persuasion and Negotiation Techniques |
| 9. Week |
Global Supply Chain Management
|
| 10. Week |
International Human Resource Management |
| 11. Week |
Ethics and Responsibility in International Business |
| 12. Week |
Digital Transformation and International Business |
| 13. Week |
Crisis Management in International Business |
| 14. Week |
FINAL EXAM |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
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| Labs (%) |
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| Projects/Field Work (%) |
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| Seminars/Workshops (%) |
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| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
International Economics and Business: Nations and Firms in the Global Economy 3rd Edition by Sjoerd Beugelsdijk, Steven Brakman, Harry Garretsen, Charles van Marrewijk, Samuele Murtinu |
| Work Placement(s) |
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| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
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