| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
|
| Recommended Optional Programme Component |
|
| Course Objectives |
The purpose of this course is to prepare students for other professional courses by acquiring basic business information and knowing management and business functions.
|
| Course Content |
In this course, current problems in production management, marketing management, financial management, human resources management, public relations and businesses are covered. |
| Learning Outcomes (LO) |
Students who complete and pass this course will gain the following general business field-related gains;
1- Mastering the basic concepts of business,
2- Understanding management and business functions,
3- Having the infrastructure for other professional courses of the business department,
4- Being able to analyze the impact of environmental changes on businesses. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Production concepts and its importance – development of production systems – classification of production systems
|
| 2. Week |
Features of production systems – service production – production management |
| 3. Week |
Marketing concept, definition and importance – marketing information systems and researches |
| 4. Week |
Market and marketing mix – marketing mix elements |
| 5. Week |
Consumer education and protection
|
| 6. Week |
Finance concept its importance in management, firm's financial situations and capital costs – types of financing |
| 7. Week |
MIDTERM EXAM |
| 8. Week |
Financing sources, financial tables and analyses and markets, financial planning and analyses |
| 9. Week |
Human resource management concept, strategic human resource management
|
| 10. Week |
Human resource functions |
| 11. Week |
Importance and scope of public relations function – Functioning of public relations system |
| 12. Week |
The impact of globalization on businesses - Example business (Benchmarking) |
| 13. Week |
Current issues in business
|
| 14. Week |
FINAL EXAM |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
CAN, Halil; GÜNEY, Semra. Genel İşletme – İlkeler, Kavramlar, Kurumlar. Arıkan Basım Yayım, Ankara, 2007. TUCER, DOĞAN; AYHAN, Doğan Yaşar; VAROĞLU, Demet. Genel İşletmecilik Bilgileri. Siyasal Kitabevi, Ankara, 2007. CAN, Halil. Organizasyon ve Yönetim. Siyasal Kitabevi, Ankara, 2005. ÖZALP,İnan. İşletme Yönetimi. Nisan Kitabevi,Ankara,2010 |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
|