| Teaching Staff
|
Dr. Öğr. Üyesi Leyla GÖDEKMERDAN ÖNDER |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
No pre-requisites |
| Recommended Optional Programme Component |
|
| Course Objectives |
In this course, students taking general marketing information marketing strategy and marketing research for the preparation classes are available. |
| Course Content |
This course includes the basic concepts of management and marketing. |
| Learning Outcomes (LO) |
The students who attended the course and were successful at the end of semester will acquire the followings;
1 - recognition of basic concepts related to marketing,
2 - The relationship between business functions and marketing functions irdeleyebilme
3 - Marketing research and practice have on infrastructure. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Definition of marketing and marketing developments in the understanding |
| 2. Week |
New Economy and the changes in the process of marketing |
| 3. Week |
Marketing management, strategic planning and marketing planning |
| 4. Week |
Marketing information systems and research |
| 5. Week |
Market segmentation and target market selection, product positioning |
| 6. Week |
Product differentiation, positioning and behavior konumlandırmatüketic |
| 7. Week |
Organizational Quiz markets and organizational buying behavior of consumers |
| 8. Week |
Mid-term exam |
| 9. Week |
Organizational markets and organizational buying behavior of consumers Product |
| 10. Week |
Customer value, customer loyalty and customer relationship management |
| 11. Week |
Business strategies |
| 12. Week |
Product |
| 13. Week |
Innovation and new product development |
| 14. Week |
And discussion of the subjects again |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
-Mucuk, İsmet. Pazarlama İlkeleri. Türkmen Kitabevi, İstanbul, 2001.
-Korkmaz, S., Eser, Z., Öztürk S., Işın F. B. Pazarlama Kavramlar-İlkeler-Kararklar, Siyasal Kitabevi, Ankara, 2009.
-Kotler P., Gary A. Marketing and Introduction. Prentice Hall, 5th Edition, USA, 2000. |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 5 | | | | | | 3 | 3 | | | | | | | LO2 | | 5 | | 2 | | | | | | | 5 | | 5 | | LO3 | 5 | | | 5 | | | | | | | | | 5 | |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |