İŞL102

Course Title Course Code Program Level
MANAGEMENT II İŞL102 Business Administration B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
02
(Spring)		 42 84 126 3 5

Teaching Staff Doç. Dr. Serkan ÜNAL
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites No pre-requisites
Recommended Optional Programme Component
Course Objectives Aims to introduce and study types of management and their functions in details.
Course Content This course is a continuance of General Management I and it mainly covers, production management, marketing management, securities and investment, new concepts in management, corporate social responsibility, business ethics and law, international management.
Learning Outcomes (LO) The students who attended the course and were successful at the end of semester will acquire the followings; 1- will be able to have basic knowledge about business administration 2- will be able to understand management functions, 3- will be able to have an idea about the other topics of business administration, 4- will be able to analyze the effect of environmental changes on firms.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Production concepts and its importance – development of production systems – classification of production systems
2. Week Features of production systems – service production – production management
3. Week Marketing concept, definition and importance – marketing information systems and researches
4. Week Market and marketing mix – marketing mix elements
5. Week Consumer education and protection
6. Week Finance concept its importance in management, firm's financial situations and capital costs – types of financing
7. Week MIDTERM EXAM
8. Week Financing sources, financial tables and analyses and markets, financial planning and analyses
9. Week Human resource management concept, strategic human resource management
10. Week Human resource functions
11. Week Importance and scope of public relations function – Functioning of public relations system
12. Week The impact of globalization on businesses - Example business (Benchmarking)
13. Week Current issues in business
14. Week FINAL EXAM
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%)
Other (%) 60
Total(%) 100
Course Book (s) and/or References CAN, Halil; GÜNEY, Semra. Genel İşletme – İlkeler, Kavramlar, Kurumlar. Arıkan Basım Yayım, Ankara, 2007. TUCER, DOĞAN; AYHAN, Doğan Yaşar; VAROĞLU, Demet. Genel İşletmecilik Bilgileri. Siyasal Kitabevi, Ankara, 2007. CAN, Halil. Organizasyon ve Yönetim. Siyasal Kitabevi, Ankara, 2005. ÖZALP,İnan. İşletme Yönetimi. Nisan Kitabevi,Ankara,2010
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

PQ14

LO1

5

 

3

2

 

2

5

 

 

 

 

 

 

 

LO2

5

 

 

 

 

 

 

 

 

 

 

2

 

 

LO3

5

 

 

 

 

 

 

 

1

 

 

 

 

 

LO4

5

 

 

 

 

 

 

 

1

5

 

 

1

1

 

* Contribution Level : 1 Very low    2 Low     3 Medium     4 High      5 Very High