| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
|
| Recommended Optional Programme Component |
|
| Course Objectives |
Aims to inform students about marketing strategies and their application in firms. |
| Course Content |
The scope of this course include marketing strategies, international marketing and competition strategies. |
| Learning Outcomes (LO) |
The students who attended the course and were successful at the end of semester will acquire the followings;
1- will be able to analyze the marketing strategies in firms,
2- will be able to know about competition strategies,
3- will be able to create solutions for the marketing problems of the firms,
4- will be able to determine appropriate strategies to the firms according to their management acitivies. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Pricing
|
| 2. Week |
Placement
|
| 3. Week |
Promotion
|
| 4. Week |
Promotion strategies
|
| 5. Week |
Services marketing
|
| 6. Week |
International marketing
|
| 7. Week |
MIDTERM EXAM
|
| 8. Week |
Competition strategies
|
| 9. Week |
Case discussions and presentations
|
| 10. Week |
Case discussions and presentations
|
| 11. Week |
Case discussions and presentations
|
| 12. Week |
Case discussions and presentations
|
| 13. Week |
Case discussions and presentations
|
| 14. Week |
Review and Evaluation |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
30 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
10 |
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
Ömer Baybars Tek,“Pazarlama İlkeleri,Global Yönetimsel Yaklaşım,Türkiye Uygulamaları, 8.Baskı”,İstanbul: Beta AŞ), 1999.
Marketing Management (Kotler, Armstrong)
Pazarlama Yönetimi (Çeşitli yazarlar) |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 3 | 5 | | 5 | | | 5 | | | | | | 5 | | LO2 | 5 | 5 | | | | | 5 | | 3 | | | | | | LO3 | | | | | | | | | | | | | | | LO4 | | 5 | | | | | 5 | | | | 4 | | | |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |