YBS605


Course Title Course Code Program Level
E-BUSINESS MODELS YBS605 Management Information Systems (Doctorate) M.A / M.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
01
(Fall)
42 28 36 80 186 3 8

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Elective
Prerequisites
Recommended Optional Programme Component
Course Objectives At the end of this course, it is aimed that students will learn the basic features of electronic business models, economics and strategies of e-business systems at the level of concept and analysis, organizational transformation and integration of production, distribution, finance, purchasing and marketing operations based on e-business models, supply and value chain management. It is aimed that they will be able to apply such topics at the assessment level.
Course Content This course covers; electronic business models, economics of e-business systems and basic features and analysis of strategies. Opportunities, threats and sources of competitive advantage for e-business models and applications, identification of new business opportunities, differences between traditional and networked organizations. Special applications such as organizational transformation and integration of production, distribution, finance, purchasing and marketing operations based on e-business models, supply and value chain management.
Learning Outcomes (LO) Students who complete and succeed this course will acquire those skills as follows; a. They will understands and analyze the basic features of electronic business models, economics and strategies of e-business systems. b. They will reveal the opportunities, threats and sources of competitive advantage for e-business models and applications reveal new business opportunities. c. They will identify the differences between traditional and networked organizations d. They will realize specific applications such as organizational transformation and integration of production, distribution, finance, purchasing and marketing operations based on e-business models, supply and value chain management.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Introduction to Electronic Business (E-Business) Concept
2. Week E-Business Components
3. Week Differences Between Traditional and Networked Organizations
4. Week E-Business Model and Functions
5. Week E-Business Strategies and Key Features
6. Week E-Business and Strategic Management Process
7. Week Critical Factors in E-Business Development
8. Week Midterm
9. Week E-Business and Order Processing
10. Week E-Business and Product Inquiry
11. Week Organizational Transformation and Integration of Production, Distribution, Finance, Purchasing and Marketing Operations Based on E-Business Models
12. Week Differences Between E-Business and E-Commerce and Types of E-Commerce
13. Week E-Business Supply Chain Management
14. Week E-Business Value Chain Management
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References a. Laudon, Kenneth and Traver, Carol Guercio (2010), E-Commerce, 6/E, New Jersey: Prentice Hall b. Strauss, Judy and Frost, Raymond, (2009), E-Marketing, New Jersey: Prentice Hall
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)
 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

PQ14

LO1

5

 

3

2

 

2

5

 

 

 

 

 

 

 

LO2

5

 

 

 

 

 

 

 

 

 

 

2

 

 

LO3

5

 

 

 

 

 

 

 

1

 

 

 

 

 

LO4

5

 

 

4

 

 

 

3

 

 

 

 

 

 

* Contribution Level : 1 Very low    2 Low     3 Medium     4 High      5 Very High