| Teaching Staff
|
Dr. Öğr. Üyesi MESUT ÜNLÜ |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Elective |
| Prerequisites |
|
| Recommended Optional Programme Component |
|
| Course Objectives |
At the end of this course, it is aimed that students will learn the basic features of electronic business models, economics and strategies of e-business systems at the level of concept and analysis, organizational transformation and integration of production, distribution, finance, purchasing and marketing operations based on e-business models, supply and value chain management. It is aimed that they will be able to apply such topics at the assessment level. |
| Course Content |
This course covers; electronic business models, economics of e-business systems and basic features and analysis of strategies. Opportunities, threats and sources of competitive advantage for e-business models and applications, identification of new business opportunities, differences between traditional and networked organizations. Special applications such as organizational transformation and integration of production, distribution, finance, purchasing and marketing operations based on e-business models, supply and value chain management. |
| Learning Outcomes (LO) |
Students who complete and succeed this course will acquire those skills as follows;
a. They will understands and analyze the basic features of electronic business models, economics and strategies of e-business systems.
b. They will reveal the opportunities, threats and sources of competitive advantage for e-business models and applications reveal new business opportunities.
c. They will identify the differences between traditional and networked organizations
d. They will realize specific applications such as organizational transformation and integration of production, distribution, finance, purchasing and marketing operations based on e-business models, supply and value chain management. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Introduction to Electronic Business (E-Business) Concept |
| 2. Week |
E-Business Components |
| 3. Week |
Differences Between Traditional and Networked Organizations |
| 4. Week |
E-Business Model and Functions |
| 5. Week |
E-Business Strategies and Key Features |
| 6. Week |
E-Business and Strategic Management Process |
| 7. Week |
Critical Factors in E-Business Development |
| 8. Week |
Midterm |
| 9. Week |
E-Business and Order Processing |
| 10. Week |
E-Business and Product Inquiry |
| 11. Week |
Organizational Transformation and Integration of Production, Distribution, Finance, Purchasing and Marketing Operations Based on E-Business Models |
| 12. Week |
Differences Between E-Business and E-Commerce and Types of E-Commerce |
| 13. Week |
E-Business Supply Chain Management |
| 14. Week |
E-Business Value Chain Management |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
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| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
a. Laudon, Kenneth and Traver, Carol Guercio (2010), E-Commerce, 6/E, New Jersey: Prentice Hall
b. Strauss, Judy and Frost, Raymond, (2009), E-Marketing, New Jersey: Prentice Hall |
| Work Placement(s) |
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| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 5 | | 3 | 2 | | 2 | 5 | | | | | | | | LO2 | 5 | | | | | | | | | | | 2 | | | LO3 | 5 | | | | | | | | 1 | | | | | | LO4 | 5 | | | 4 | | | | 3 | | | | | | |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |