| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
- |
| Recommended Optional Programme Component |
|
| Course Objectives |
Aims to inform students about marketing strategies and their application in firms. |
| Course Content |
The scope of this course include marketing strategies, international marketing and competition strategies. |
| Learning Outcomes (LO) |
The students who attended the course and were successful at the end of semester will acquire the followings; 1- will be able to analyze the marketing strategies in firms, 2- will be able to know about competition strategies, 3- will be able to create solutions for the marketing problems of the firms, 4- will be able to determine appropriate strategies to the firms according to their management acitivies. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Pricing |
| 2. Week |
Placement |
| 3. Week |
Promotion |
| 4. Week |
Promotion strategies |
| 5. Week |
Services marketing |
| 6. Week |
International marketing |
| 7. Week |
Game theory |
| 8. Week |
Mid Term |
| 9. Week |
Target programming |
| 10. Week |
Deterministic stock problems |
| 11. Week |
Probable stock models |
| 12. Week |
Queuing theory |
| 13. Week |
Queuing theory |
| 14. Week |
Simulation |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
1. Taha, H., 2010, Yöneylem Araştırması; 6. Basımdan Çeviri , Literatür Yayıncılık, İstanbul. 2. Winston, W. L., 2003, Operational Research Applications and Algorithms. 3. Hillier, F.S., Lieberman G.J., 2004, Introduction to Operational Research, McGraw-Hill. 4. Ders notları. |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 2 | | | | | | | | | | | | | | LO2 | 5 | 5 | | | | | 5 | | 3 | | | | | | LO3 | | | | | | | | | | | | | | | LO4 | | 5 | | | | | 5 | | | | 4 | | | |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |