| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
- |
| Recommended Optional Programme Component |
|
| Course Objectives |
Aims to introduce and study types of management and their functions in details. |
| Course Content |
This course is a continuance of General Management I and it mainly covers, production management, marketing management, securities and investment, new concepts in management, corporate social responsibility, business ethics and law, international management. |
| Learning Outcomes (LO) |
The students who attended the course and were successful at the end of semester will acquire the followings; 1- will be able to have basic knowledge about business administration 2- will be able to understand management functions, 3- will be able to have an idea about the other topics of business administration, 4- will be able to analyze the effect of environmental changes on firms. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
01 Production concepts and its importance – development of production systems – classification of production systems |
| 2. Week |
02 Features of production systems – service production – production management |
| 3. Week |
03 Marketing concept, definition and importance – marketing information systems and researches |
| 4. Week |
04 Market and marketing mix – marketing mix elements |
| 5. Week |
05 Consumer education and protection |
| 6. Week |
06 Finance concept its importance in management, firm's financial situations and capital costs – types of financing |
| 7. Week |
07 Mid term |
| 8. Week |
08 Financing sources, financial tables and analyses and markets, financial planning and analyses |
| 9. Week |
09 Human resource management concept, strategic human resource management |
| 10. Week |
10 Human resource functions |
| 11. Week |
11 Public relations concept, its system |
| 12. Week |
12 Globalization and firms |
| 13. Week |
13 Problems in firms |
| 14. Week |
14 Evaluation |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
CAN, Halil; GÜNEY, Semra. Genel İşletme – İlkeler, Kavramlar, Kurumlar. Arıkan Basım Yayım, Ankara, 2007. TUCER, DOĞAN; AYHAN, Doğan Yaşar; VAROĞLU, Demet. Genel İşletmecilik Bilgileri. Siyasal Kitabevi, Ankara, 2007. CAN, Halil. Organizasyon ve Yönetim. Siyasal Kitabevi, Ankara, 2005. ÖZALP,İnan. İşletme Yönetimi. Nisan Kitabevi,Ankara,2010 |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 5 | | 3 | 2 | | 2 | 5 | | | | | | | | LO2 | 5 | | | | | | | | | | | 2 | | | LO3 | 5 | | | | | | | | 1 | | | | | | LO4 | 5 | | | | | | | | 1 | 5 | | | 1 | 1 |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |