MYI 203


Course Title Course Code Program Level
CONSUMER BEHAVIOR MYI203 Business Management Associate Degree

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
03
(Fall)
42 0 0 30 53 125 3 5

Teaching Staff Dr. Öğr. Üyesi Leyla GÖDEKMERDAN ÖNDER
Language of Instruction Türkçe (Turkish)
Type Of Course Vocational
Prerequisites
Recommended Optional Programme Component
Course Objectives It is aimed to teach consumer behaviour, effecting factors consumer buying behavior, give information about consumer decision making process and effecting factors this process.
Course Content
Learning Outcomes (LO) 1.Explaining consumer and consumer behaviour, 2.Explaining how consumer decide to buy, 3.Explaining the buying process, 4.Development strategies towards consumers.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week The concept and definition of consumer and consumer behaviour, consumer behaviour model
2. Week effecting factors consumer behavior
3. Week Motivation
4. Week Perception
5. Week Attitudes
6. Week Personality, values, life styles
7. Week Socia cultural effect andReference groups
8. Week Mid-term
9. Week Family and social class
10. Week Personal effects and culture
11. Week Consumer buying process
12. Week Consumer buying process and Determining problems
13. Week Consumer buying process and Information seeking
14. Week Final exam
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Tüketici Davranışları, Yavuz ODABAŞI
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

 

PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

PO9

PO10

PO11

LO1

4

 

 

 

 

5

 

 

4

 

 

LO2

4

 

 

 

 

5

 

 

4

 

 

LO3

4

 

 

 

 

5

 

 

4

 

 

LO4

4

 

 

 

 

5

 

 

4