MYI203


Course Title Course Code Program Level
TÜKETİCİ DAVRANIŞLARI MYI203 Business Management Associate Degree

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
03
(Fall)
42 0 0 42 3 3

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Vocational
Prerequisites
Recommended Optional Programme Component
Course Objectives It is aimed to teach consumer behaviour, effecting factors consumer buying behavior, give information about consumer decision making process and effecting factors this process.
Course Content
Learning Outcomes (LO) Explaining consumer and consumer behaviour, Explaining effecting factors consumer behavior ,Explaining how consumer decide to buy, Explaining kinds of buying, Interpretation the process of before buying, buying and after buying , Explaining the buying process, Development strategies towards consumers.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week The concept and definition of consumer and consumer behaviour, consumer behaviour model
2. Week effecting factors consumer behavior
3. Week Motivation
4. Week Perception
5. Week Attitudes
6. Week Personality, values, life styles
7. Week Socia cultural effect andReference groups
8. Week Mid-term
9. Week Family and social class
10. Week Personal effects and culture
11. Week Consumer buying process
12. Week Consumer buying process and Determining problems
13. Week Consumer buying process and Information seeking
14. Week Final exam
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Tüketici Davranışları, Yavuz ODABAŞI
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

PQ14

LO1

2

4

 

5

 

 

3

 

2

 

5

 

5

 

LO2

 

 

 

 

3

 

 

5

 

 

 

3

 

2

LO3

 

 

4

 

 

2

 

 

 

3

 

 

 

 

LO4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Contrubition Level: 1 Very Low 2 Low 3 Medium 4 High 5 Very High