MYM116


Course Title Course Code Program Level
MARKETING MANAGEMENT MYM116 Business Management Associate Degree

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
02
(Spring)
42 42 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites
Recommended Optional Programme Component
Course Objectives It is aimed to bring students required information and skills to understand the concept of marketing, marketing changes, consumer and ındustrial markets, learning enter to market strategies, improve development strategies.
Course Content
Learning Outcomes (LO) Explaining the concept and definition of marketing, Explaining and analyzing the market environment, Explaining and interpretation consumer behavior and effecting factors consumer behavior, establishing the marketing plans, Explaining and analyzing the marketing information system, kinds of information required in marketing management.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week The definition and scope of marketing
2. Week The historical evolution of marketing concept
3. Week Marketing environment
4. Week Plan in marketing
5. Week Marketing research and Marketing information system
6. Week Consumer markets and consumer behavior
7. Week Industrial markets
8. Week Mid-term
9. Week Segmentation,Selecting the target market
10. Week The concept and scope of product
11. Week Pricing methods and strategies
12. Week Promotion and promotion methods
13. Week Distribution and Distribution channels
14. Week Final exam
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

PQ14

LO1

2

4

 

5

 

 

3

 

2

 

5

 

5

 

LO2

 

 

 

 

3

 

 

5

 

 

 

3

 

2

LO3

 

 

4

 

 

2

 

 

 

3

 

 

 

 

LO4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*Contrubition Level: 1 Very Low 2 Low 3 Medium 4 High 5 Very High