| Teaching Staff
|
Dr. Öğr. Üyesi Leyla GÖDEKMERDAN ÖNDER |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
No pre-requisites |
| Recommended Optional Programme Component |
|
| Course Objectives |
The aim of this course is to provide students with the knowledge and skills necessary to understand the basics of digital marketing, develop strategies suitable for digital marketing tools, and create effective marketing strategies. |
| Course Content |
This course will cover the basic concepts, strategies, and tools of digital marketing. Participants will gain hands-on knowledge in areas such as social media, content marketing, search engine optimization (SEO) and email marketing. |
| Learning Outcomes (LO) |
Define and explain digital marketing concepts and strategies. Gain the ability to effectively use digital tools such as social media and content marketing.Gains the ability to increase the visibility of websites by applying SEO techniques. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Definition of Marketing and Developments in Marketing Understanding |
| 2. Week |
Definition and Development of Digital Marketing |
| 3. Week |
Advantages and Disadvantages of Digital Marketing |
| 4. Week |
Search Engine Optimization |
| 5. Week |
Social Media Marketing |
| 6. Week |
Mobile Marketing |
| 7. Week |
Email Marketing |
| 8. Week |
MIDTERM EXAM |
| 9. Week |
Affiliate Marketing |
| 10. Week |
Content Marketing |
| 11. Week |
Digital Branding |
| 12. Week |
Examples of Digital Marketing |
| 13. Week |
General Review |
| 14. Week |
FINAL EXAM |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
"Digital Marketing: Strategy, Implementation and Practice" (Dave Chaffey, Fiona Ellis-Chadwick)
"Contagious: How to Build Word of Mouth in the Digital Age" (Jonah Berger) |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 5 | | | | | | 3 | 3 | | | | | | | LO2 | | 5 | | 2 | | | | | | | 5 | | 5 | | LO3 | 5 | | | 5 | | | | | | | | | 5 | |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |