| Teaching Staff
|
Dr. Öğr. Üyesi Leyla GÖDEKMERDAN ÖNDER |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Elective |
| Prerequisites |
No pre-requisites |
| Recommended Optional Programme Component |
|
| Course Objectives |
Teaching about consumer behaviour and problem |
| Course Content |
Teaching about consumer behaviour and problem |
| Learning Outcomes (LO) |
At the end of this course, students, will
Learn consumer behavior definition, place and importance in the economic system, explain internal and external factors effective on consumer behavior, analyze description of consumer behavior by different branches of science, consumer behavior models, compare behavior of consumers with different social-economic and demographic characteristics, analyze development of rational consumer behavior.
Learn consumer problems, understand causes of consumer problems, explain and compare consumer problems of different consumer groups, understand the internal and external causes of consumer problems, analyze the importance of consumer education in solving consumer problems, compare the consumer problem solving mechanisms in the world and in Turkey, analyze consumer problems on the basis of the current economic system
|
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Consumer behavior definition, place and importance in the economic system |
| 2. Week |
Internal and external factors effective on consumer behavior |
| 3. Week |
Description of consumer behavior by different branches of science |
| 4. Week |
Consumer behavior models |
| 5. Week |
Behavior of consumer with different social-economic and demographic characteristics |
| 6. Week |
Development of rational consumer behavior |
| 7. Week |
Consumer problems |
| 8. Week |
Causes of consumer problems |
| 9. Week |
Consumer problems of different consumer groups ( children, elder people, low income people) |
| 10. Week |
Internal and external causes of consumer problems |
| 11. Week |
Importance of consumer education in solving consumer problems |
| 12. Week |
Examples from the consumer problem solving mechanisms in the world and in Turkey |
| 13. Week |
Examples from the consumer problem solving mechanisms in the world and in Turkey |
| 14. Week |
Examples from the consumer problem solving mechanisms in the world and in Turkey |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
1-Hanna, N., Wozniak, R. Consumer Behaviour an Applied Approach. Prentice Hall. USA. 2001
2-Solomon, M. Consumer Behaviour. Prentice Hall. 5th
Edition. USA. 2001
3-Schiffman, L., Kanuk, L. Consumer Behaviour. Prentice Hall. 8th
Edition. USA. 2003
4-Carrigan, P. The Sociology of Consumption. Sage Publ. London 1998 |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | PQ14 | LO1 | 5 | 4 | | | | | | | | 3 | | | | | LO2 | 5 | 4 | | | | | | | | 3 | | | | | LO3 | 5 | 4 | | | | | | | | 3 | | | | | LO4 | 5 | 4 | | | | | | | | 3 | | | | |
|