| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
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| Recommended Optional Programme Component |
|
| Course Objectives |
It is aimed to bring students required information and skills to understand the concept of marketing, marketing changes, consumer and ındustrial markets, learning enter to market strategies, improve development strategies. |
| Course Content |
|
| Learning Outcomes (LO) |
1.Explaining the concept and definition of marketing,2. Explaining and analyzing the market environment, 3.Explaining and interpretation consumer behavior and effecting factors consumer behavior, establishing the marketing plans,4.Explaining and analyzing the marketing information system, kinds of information required in marketing management. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
The definition and scope of marketing |
| 2. Week |
The historical evolution of marketing concept |
| 3. Week |
Marketing environment |
| 4. Week |
Plan in marketing |
| 5. Week |
Marketing research and Marketing information system |
| 6. Week |
Consumer markets and consumer behavior |
| 7. Week |
Industrial markets |
| 8. Week |
Mid-term |
| 9. Week |
Segmentation,Selecting the target market |
| 10. Week |
The concept and scope of product |
| 11. Week |
Pricing methods and strategies |
| 12. Week |
Promotion and promotion methods |
| 13. Week |
Distribution and Distribution channels |
| 14. Week |
Final exam |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
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| Practice (%) |
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| Labs (%) |
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| Projects/Field Work (%) |
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| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
Pazarlama Yönetimi (Stratejik Yaklaşım), Prof. Dr. Ahmet Hamdi İSLAMOĞLU, Beta Yayınları |
| Work Placement(s) |
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| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | PO9 | PO10 | PO11 | LO1 | 4 | | 5 | | 4 | 5 | | 5 | | | 4 | LO2 | 4 | | 5 | | 4 | 5 | | 5 | | | 4 | LO3 | | | 5 | | | 5 | | 5 | | | 4 | LO4 | | | | | 4 | 5 | | 5 | | | 4 |
|