| Teaching Staff
|
Doç. Dr. Çağlar DOĞRU |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
No pre-requisites
|
| Recommended Optional Programme Component |
|
| Course Objectives |
The Strategic Management course aims to teach students how to define strategic objectives, develop strategies, and implement processes in businesses. This course enhances strategic thinking skills, teaching students how to achieve competitive advantage. |
| Course Content |
The course covers the fundamental concepts of strategic management, strategic analysis methods, strategy formulation, and implementation. Students will learn theoretical concepts through practical applications using real-world examples. |
| Learning Outcomes (LO) |
Understand the concepts and theories of strategic management.
Conduct environmental analysis to identify opportunities and threats.
Develop and apply competitive strategies.
Evaluate and implement strategic decision-making processes. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Fundamental concepts and the importance of strategic management |
| 2. Week |
The Strategic Management Process |
| 3. Week |
Environmental Analysis |
| 4. Week |
Competitive Environment Analysis |
| 5. Week |
Internal Analysis |
| 6. Week |
Strategy Formulation |
| 7. Week |
MIDTERM EXAM |
| 8. Week |
Business-Level Strategies |
| 9. Week |
Corporate-Level Strategies |
| 10. Week |
International Strategy |
| 11. Week |
Strategy Implementation |
| 12. Week |
Strategic Leadership |
| 13. Week |
Performance Management |
| 14. Week |
FINAL EXAM |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
"Strategic Management: Concepts and Cases" - Fred R. David ve Forest R. David
"The Strategy Process: Concepts, Contexts, Cases" - Henry Mintzberg, Joseph Lampel, and James Brian Quinn
"Competitive Strategy: Techniques for Analyzing Industries and Competitors" - Michael E. Porter |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PY1 | PY2 | PY3 | PY4 | PY5 | PY6 | PY7 | PY8 | PY9 | PY10 | PY11 | PY12 | PY13 | PY14 | ÖÇ1 | | | | | 5 | | | | | 1 | | 3 | | 4 | ÖÇ2 | | | 3 | | | | | | | 3 | | | | | ÖÇ3 | 1 | | | | | | | 5 | | 4 | | | 3 | |
|