MYS106


Course Title Course Code Program Level
HEALTY SERVICE MARKETING MYS106 Health Institutions Management Associate Degree

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
02
(Spring)
3 42 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites
Recommended Optional Programme Component
Course Objectives It is aimed to bring students required information and skills to understand services by following world’s service industry, differentiation between service and goods, understand marketing mix in services and strategies as theoretical and practice
Course Content
Learning Outcomes (LO) 1. Explaining marketing and service development 2. Explaining definition, types, features and boundaries of services 3. Explaining the difference between service and product marketing 4. Designing product in service sector 5. Determining pricing strategies in service firms 6. Examining supply and demand management in service sector 7. Communicating with customers in service sector 8. Learning how to be managed service firms 9. Determining service firms’ strategies 10. Learning team study
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Historical evolution of marketing and service direct marketing
2. Week Service concept and definition
3. Week Features and differences from product marketing of services
4. Week Classification of services
5. Week Product concept in services
6. Week Distribution in services
7. Week Pricing strategies in services
8. Week MIDTERM EXAM
9. Week Promotion in services
10. Week Service marketing and physical assets
11. Week Person in service marketing
12. Week Service marketing process
13. Week Quality in services
14. Week FINAL EXAM
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Sağlık Hizmetleri Pazarlaması Kitabı- Anadolu Üniversitesi Yayınları Öztürk Ayşe, Hizmet Pazarlaması, Ekin Kitabevi, 2006.
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

PY-1

PY-2

PY-3

PY-4

PY-5

PY-6

PY-7

PY-8

PY-9

PY-10

PY-11

PY-12

ÖÇ-1

5

5

5

5

 

 

5

5

 

 

 

 

ÖÇ-2

5

5

5

5

 

 

 

 

 

 

 

 

ÖÇ-3

5

5

5

5

 

 

5

5

 

 

 

 

ÖÇ-4

5

 

 

 

 

 

 

 

 

 

 

 

ÖÇ-5

5