| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
|
| Recommended Optional Programme Component |
|
| Course Objectives |
It is aimed to bring students required information and skills to understand services by following world’s service industry, differentiation between service and goods, understand marketing mix in services and strategies as theoretical and practice |
| Course Content |
|
| Learning Outcomes (LO) |
1. Explaining definition, types, features and boundaries of services
2. Communicating with customers in service sector
3. Learning how to be managed service firms
4. Determining service firms’ strategies
|
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Historical evolution of marketing and service direct marketing |
| 2. Week |
Service concept and definition |
| 3. Week |
Features and differences from product marketing of services |
| 4. Week |
Classification of services |
| 5. Week |
Product concept in services |
| 6. Week |
Distribution in services |
| 7. Week |
Pricing strategies in services |
| 8. Week |
MIDTERM EXAM |
| 9. Week |
Promotion in services |
| 10. Week |
Service marketing and physical assets |
| 11. Week |
Person in service marketing |
| 12. Week |
Service marketing process |
| 13. Week |
Quality in services |
| 14. Week |
FINAL EXAM |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
Sağlık Hizmetleri Pazarlaması Kitabı- Anadolu Üniversitesi Yayınları
Öztürk Ayşe, Hizmet Pazarlaması, Ekin Kitabevi, 2006. |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | PO9 | PO10 | PO11 | LO1 | 4 | | | | | 5 | | | 4 | | | LO2 | 4 | | | | | 5 | | | 4 | | | LO3 | 4 | | | | | 5 | | | 4 | | | LO4 | 4 | | | | | 5 | | | 4 | | |
|