| Teaching Staff
|
Dr. Öğr. Üyesi Leyla GÖDEKMERDAN ÖNDER |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
None |
| Recommended Optional Programme Component |
|
| Course Objectives |
Aims to give students theoretical information about marketing activities. Also, students can apply these theories to
real marketing area.
|
| Course Content |
The scope of this course includes marketing concepts, consumer behavior, market segmentation and 4 Ps in
marketing |
| Learning Outcomes (LO) |
The students who attended the course and were successful at the end of semester will acquire the followings;
1- will be able to have basic marketing knowledge,
2- will be able to analyze the relationship between firm – marketing bond,
3- will be able to know the necessities of marketin research.
|
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Definition, concept and development of marketing |
| 2. Week |
Environment of marketing
|
| 3. Week |
Strategic marketing planning |
| 4. Week |
Consumer markets and consumer behavior |
| 5. Week |
Industrial markets
|
| 6. Week |
Market segmentation and positioning |
| 7. Week |
Mid-Term |
| 8. Week |
Product decision I
|
| 9. Week |
Product decision II |
| 10. Week |
Price decision |
| 11. Week |
Place decision |
| 12. Week |
Promotion decision |
| 13. Week |
Service marketing |
| 14. Week |
Seminar presentations |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
KOTLER, Philip (2000) Marketing Managment, Prantice Hall, London
- KORKMAZ Sezer, ESER Zeliha, ÖZTÜRK S. Ayşe, IŞIN F.Bahar (2010) Pazarlama , Siyasal Kitabevi,
Ankara |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| | PQ1 | PQ2 | PQ3 | PQ4 | PQ5 | PQ6 | PQ7 | PQ8 | PQ9 | PQ10 | PQ11 | PQ12 | PQ13 | LO1 | 5 | 5 | 2 | 2 | | | | | | | | | | LO2 | 5 | 5 | 2 | 2 | | | | | | | | | | LO3 | 5 | 5 | 5 | 5 | | | | 3 | | | | | |
* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High |