İŞL508


Course Title Course Code Program Level
MARKETING MANAGEMENT İŞL508 Business Management (Non-thesis) M.A / M.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
02
(Spring)
42 60 80 182 3 7,5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites None
Recommended Optional Programme Component
Course Objectives Aims to give students theoretical information about marketing activities. Also, students can apply these theories to real marketing area.
Course Content The scope of this course includes marketing concepts, consumer behavior, market segmentation and 4 Ps in marketing
Learning Outcomes (LO) The students who attended the course and were successful at the end of semester will acquire the followings; 1- will be able to have basic marketing knowledge, 2- will be able to analyze the relationship between firm – marketing bond, 3- will be able to know the necessities of marketin research.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Definition, concept and development of marketing
2. Week Environment of marketing
3. Week Strategic marketing planning
4. Week Consumer markets and consumer behavior
5. Week Industrial markets
6. Week Market segmentation and positioning
7. Week Mid-Term
8. Week Product decision I
9. Week Product decision II
10. Week Price decision
11. Week Place decision
12. Week Promotion decision
13. Week Service marketing
14. Week Seminar presentations
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%) 20
Final (%) 40
Other (%)
Total(%) 100
Course Book (s) and/or References KOTLER, Philip (2000) Marketing Managment, Prantice Hall, London - KORKMAZ Sezer, ESER Zeliha, ÖZTÜRK S. Ayşe, IŞIN F.Bahar (2010) Pazarlama , Siyasal Kitabevi, Ankara
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)
 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

LO1

5

5

2

2

         

LO2

5

5

2

2

         

LO3

5

5

5

5

   

3

     

* Contribution Level : 1 Very low 2 Low 3 Medium 4 High 5 Very High