| Teaching Staff
|
Öğr. Gör. Bilge Şenel |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Elective |
| Prerequisites |
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| Recommended Optional Programme Component |
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| Course Objectives |
The main aim of this course is to provide an understanding of supply chain management dynamics and relationships on the basis of distribution channel management. With this course, it is aimed to define the distribution channel problems and to understand the marketing strategies that can be effective in solving them, to gain knowledge about the ideal distribution channel design and management in health institutions. |
| Course Content |
|
| Learning Outcomes (LO) |
Students who successfully complete this course;
LO1:Will be able to define distribution channels management, marketing channels management and supply chain management concepts.
LO2:Will be able to define the dynamics that play a role in distribution channel management
LO3:Will be able to determine the ideal distribution channel design requirements depending on different variables. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Temel Terimlere Giriş |
| 2. Week |
Types of Market Areas - B2B & B2C & C2C & C2B |
| 3. Week |
Marketing Channels, Physical Distribution and Supply Chain Management |
| 4. Week |
Segmentation & Design for Marketing Channels and Supply Chain Management |
| 5. Week |
Segmentation & Design for Marketing Channels and Supply Chain Management |
| 6. Week |
Channel Power: How to own? How to use? How is it held? |
| 7. Week |
Conflict Management and Resolution Strategies |
| 8. Week |
Midterm |
| 9. Week |
Integration Strategies and Strategic Alliances in Distribution Channels |
| 10. Week |
Retail, Wholesale and Agency Providing |
| 11. Week |
Multi Channel Management |
| 12. Week |
Digital Marketing Channels and Digital Supply Chains |
| 13. Week |
Review of the semester |
| 14. Week |
Final exam |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
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| Labs (%) |
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| Projects/Field Work (%) |
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| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
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| Work Placement(s) |
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| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | PO9 | PO10 | PO11 | PO12 | LO1 | 4 | 5 | 2 | 5 | 2 | 3 | 2 | 4 | 2 | 3 | 1 | 5 | LO2 | 5 | 4 | 2 | 4 | 1 | 4 | 2 | 4 | 5 | 2 | 2 | 4 | LO3 | 4 | 3 | 2 | 4 | 1 | 3 | 2 | 4 | 4 | 2 | 3 | 4 |
|