| Teaching Staff
|
|
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Elective |
| Prerequisites |
|
| Recommended Optional Programme Component |
|
| Course Objectives |
It is aimed to teach consumer behaviour, effecting factors consumer buying behavior, give information about consumer decision making process and effecting factors this process. |
| Course Content |
|
| Learning Outcomes (LO) |
1.Explaining consumer and consumer behaviour,
2.Explaining how consumer decide to buy,
3.Explaining the buying process,
4. Development strategies towards consumers. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
The concept and definition of consumer and consumer behaviour, consumer behaviour model |
| 2. Week |
effecting factors consumer behavior |
| 3. Week |
Motivation |
| 4. Week |
Perception |
| 5. Week |
Attitudes |
| 6. Week |
Personality, values, life styles |
| 7. Week |
Socia cultural effect andReference groups |
| 8. Week |
Mid-term
|
| 9. Week |
Family and social class |
| 10. Week |
Personal effects and culture |
| 11. Week |
Consumer buying process |
| 12. Week |
Consumer buying process and Determining problems |
| 13. Week |
Consumer buying process and Information seeking |
| 14. Week |
Final exam |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
Tüketici Davranışları, Yavuz ODABAŞI |
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | PO9 | PO10 | PO11 | LO1 | | | | 4 | | 5 | | | 4 | | | LO2 | | | | 4 | | 5 | | | 4 | | | LO3 | | | | 4 | | 5 | | | 4 | | | LO4 | | | | 4 | | 5 | | | 4 | | |
|