ULT502


Course Title Course Code Program Level
INTERNATIONAL MARKETING ULT502 International Trade And Finance (Thesis) M.A / M.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
02
(Fall)
42 42 84 3 7,5

Teaching Staff Dr. Öğr. Üyesi Leyla GÖDEKMERDAN ÖNDER
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites None
Recommended Optional Programme Component
Course Objectives The course focuses on advanced theoretical practical knowledge about international marketing.
Course Content International marketing
Learning Outcomes (LO) The educational attainments regarding international marketing which are expected to be acquired by the students who successfully complete this Course are; 1. management skills to use theoretical and practical information on international markets 2. comprehension of product strategies in international marketing 3. ability to realize the differences between consumer behavior in international markets.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week A conceptual framework for international marketing
2. Week Marketing environment
3. Week Strategic planning
4. Week Strategies for entry to potential markets
5. Week Market Penetration, positroning
6. Week Consumer behavior in international market
7. Week Product strategies in international markets
8. Week Pricing strategies in international markets
9. Week Production strategies in international markets
10. Week Place strategies in international markets
11. Week Competitive strategies
12. Week Projects
13. Week Projects
14. Week Projects
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%) Kanaat
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References -Principles of Marketing (P. Kotler) -Uluslararası Pazarlama Yönetimi (M. Karafakioğlu) -Principles of Global Marketing (Keegan and Green
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

PQ 1

PQ 2

PQ 3

PQ 4

PQ 5

PQ 6

PQ 7

PQ 8

PQ

9

PQ 10

PQ 11

PQ 12

PQ 13

PQ 14

LO1

 

 

 

5

 

 

2

 

 

 

 

 

4

3

LO2

 

 

 

5

 

2

2

 

 

 

 

 

 

 

LO3

 

 

 

5

 

2

2

 

 

 

 

 

 

 

* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High