| Teaching Staff
|
Dr. Öğr. Üyesi Leyla GÖDEKMERDAN ÖNDER |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Compulsory |
| Prerequisites |
None |
| Recommended Optional Programme Component |
|
| Course Objectives |
The course focuses on advanced theoretical practical knowledge about international marketing. |
| Course Content |
International marketing |
| Learning Outcomes (LO) |
The educational attainments regarding international marketing which are expected to be acquired by the students who successfully complete this Course are;
1. management skills to use theoretical and practical information on international markets
2. comprehension of product strategies in international marketing
3. ability to realize the differences between consumer behavior in international markets. |
| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
A conceptual framework for international marketing |
| 2. Week |
Marketing environment |
| 3. Week |
Strategic planning |
| 4. Week |
Strategies for entry to potential markets |
| 5. Week |
Market Penetration, positroning |
| 6. Week |
Consumer behavior in international market |
| 7. Week |
Product strategies in international markets |
| 8. Week |
Pricing strategies in international markets |
| 9. Week |
Production strategies in international markets |
| 10. Week |
Place strategies in international markets |
| 11. Week |
Competitive strategies |
| 12. Week |
Projects |
| 13. Week |
Projects |
| 14. Week |
Projects |
|
| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
|
| Homeworks/Term papers (%) |
|
| Practice (%) |
|
| Labs (%) |
|
| Projects/Field Work (%) |
|
| Seminars/Workshops (%) |
|
| Final (%) |
60 |
| Other (%) |
|
| Total(%) |
100 |
|
| Course Book (s) and/or References |
-Principles of Marketing (P. Kotler)
-Uluslararası Pazarlama Yönetimi (M. Karafakioğlu)
-Principles of Global Marketing (Keegan and Green
|
| Work Placement(s) |
|
| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PQ 1 | PQ 2 | PQ 3 | PQ 4 | PQ 5 | PQ 6 | PQ 7 | PQ 8 | PQ 9 | PQ 10 | PQ 11 | PQ 12 | PQ 13 | PQ 14 | LO1 | | | | 5 | | | 2 | | | | | | 4 | 3 | LO2 | | | | 5 | | 2 | 2 | | | | | | | | LO3 | | | | 5 | | 2 | 2 | | | | | | | |
* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High |