İŞL 302

Course Title Course Code Program Level
MARKETING MANAGEMENT II İŞL 304 Management Information Systems B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites -
Recommended Optional Programme Component
Course Objectives Aims to inform students about marketing strategies and their application in firms.
Course Content The scope of this course include marketing strategies, international marketing and competition strategies.
Learning Outcomes (LO) The students who attended the course and were successful at the end of semester will acquire the followings; 1- will be able to analyze the marketing strategies in firms, 2- will be able to know about competition strategies, 3- will be able to create solutions for the marketing problems of the firms, 4- will be able to determine appropriate strategies to the firms according to their management acitivies.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Pricing
2. Week Placement
3. Week Promotion
4. Week Promotion strategies
5. Week Services marketing
6. Week International marketing
7. Week Game theory
8. Week Mid Term
9. Week Target programming
10. Week Deterministic stock problems
11. Week Probable stock models
12. Week Queuing theory
13. Week Queuing theory
14. Week Simulation
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)