YBS 305

Course Title Course Code Program Level
MARKETING MANAGEMENT I İŞL 303 Management Information Systems B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites -
Recommended Optional Programme Component
Course Objectives In this course, students taking general marketing information marketing strategy and marketing research for the preparation classes are available.
Course Content This course includes the basic concepts of management and marketing.
Learning Outcomes (LO) The students who attended the course and were successful at the end of semester will acquire the followings; 1 - recognition of basic concepts related to marketing, 2 - The relationship between business functions and marketing functions irdeleyebilme 3 - Marketing research and practice have on infrastructure.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Definition of marketing and marketing developments in the understanding
2. Week New Economy and the changes in the process of marketing
3. Week Marketing management, strategic planning and marketing planning
4. Week Marketing information systems and research
5. Week Market segmentation and target market selection, product positioning
6. Week Product differentiation, positioning and repositioning of consumer behavior
7. Week Organizational Quiz markets and organizational buying behavior of consumers
8. Week Consumer behavior
9. Week Organizational markets and organizational buying behavior of consumers Product
10. Week Customer value, customer loyalty and customer relationship management
11. Week Business strategies
12. Week Product
13. Week Innovation and new product development
14. Week Review of the subjects and discussion
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)