ULT 305

Course Title Course Code Program Level
ELECTRONIC TRADE ULT 305 Management Information Systems B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Elective
Prerequisites -
Recommended Optional Programme Component
Course Objectives In this course, e-commerce concept with all the details to teach and college student, during and after graduation business owner or as an employee, from affordable e-commerce model for the selection and implementation of this model in the competence is to gain.
Course Content This course, using the opportunities offered by the internet technology to make trading business by adapting to the electronic environment and create additional sustainable competitiveness and trade issues will be discussed.
Learning Outcomes (LO) 1 - Innovative (Innovative) gaining perspective, 2 - "e-transformation" understanding and "e-strategies" to create, 3 - Operating the trade volume reached by the traditional trade model added to provide online trading volume
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week Basic and Related Concepts in E-Commerce and the Internet Economy
2. Week E-Commerce, E-Marketing and Purchasing Behavior
3. Week E-Commerce, E-Marketing, Market Research and Markets
4. Week Models-B2C E-Commerce and E-Commerce Platforms
5. Week Models-B2B E-Commerce and E-Commerce Platforms
6. Week E-Commerce Success Stories
7. Week E-Commerce Field Trip
8. Week Logistics and Payment Methods
9. Week E-Commerce and Social Media
10. Week E-Commerce, Mobile Commerce and Security
11. Week E-Trade's Technical Infrastructure
12. Week E-Commerce Applications and Taxation in Turkey
13. Week B2B E-Commerce Case Study
14. Week B2C E-Commerce Case Study
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Dr. Meral Gündüz-ortak yayın, Yurtdışına e-Ticaret (B2C e-İhracat), İGEME, 2008 Dr. Meral Gündüz-ortak yayın, B2B E-Ticaret ve E-Pazaryerleri, İGEME, 2009 Dr. Meral Gündüz ve diğerleri, Doğru Karar İçin İnternette Ticari Bilgi Kaynakları, İhracatta İnternet Zamanı-4, İGEME, 2009
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)