SIBU213


Course Title Course Code Program Level
PUBLIC RELATIONS SIBU213 Political Science and International Relations B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
03
(Fall)
42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites There are no pre-requisites
Recommended Optional Programme Component
Course Objectives The objective of the course is to teach organizational communication method, personal image and protocol procedures together with its practices.
Course Content Communication is one of the most important components of professional life in terms of both organizational and individual aspects. The course collaborates communication on the basis of public relations.
Learning Outcomes (LO) 1-) Effectiveness in oral communication 2-) Proficiency in paralanguage 3-) Media relations 4-) Presentation methods 5-) Personal image 6-) Institutional image
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week The concept of communication, its organizational and individual function
2. Week Interpersonal communication and the concept of effectiveness on the basis of linear model
3. Week Oral communication and paralanguage
4. Week Body language and personal image
5. Week Dressing and protocol
6. Week Invitations
7. Week Ceremonies and meetings
8. Week MIDTERM
9. Week Public relations on the basis of institutional communication
10. Week Public relations process
11. Week Relations with media
12. Week Customer / citizen communication
13. Week Image / reputation management
14. Week Crisis / problem management
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Peltekoğlu, Filiz (2014) Halkla İlişkiler nedir? Beta Yayınları, İstanbul
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)