| Teaching Staff
|
Öğr. Gör. Bilge Şenel |
| Language of Instruction |
Türkçe (Turkish) |
| Type Of Course |
Elective |
| Prerequisites |
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| Recommended Optional Programme Component |
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| Course Objectives |
The main objective of this course is to provide an understanding of distribution channel management-related management dynamics and logistics relationships. This course is an effective method to identify and solve logistics problems. To comprehend, to learn about the design and management of the ideal distribution channel.
|
| Course Content |
This course includes managerial and economic issues in logistics, distribution channels and supply chain. Relationship management in industrial markets; coordination, cooperation, conflict and power relations among supply chain members are covered by this course. Application examples, case studies and articles are used in the course. |
| Learning Outcomes (LO) |
With this course students;
LO1:Will be able to define the concepts of distribution channel management, marketing channel management and supply chain management.
LO2:Will be able to define dynamics that play a role in distribution channel management
LO3:Will be able to define the concepts of logistics management, marketing channel management and supply chain management.
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| Mode of Delivery |
Face to face |
| Course Outline |
| Week |
Topics |
| 1. Week |
Introduction to Basic Terms |
| 2. Week |
Introduction, Logistics Management and Logistics Evolution, Role of Logistics in Economy and Organization |
| 3. Week |
Marketing Channels, Physical Distribution and Supply Chain Management |
| 4. Week |
Segmentation & Design for Marketing Channels and Supply Chain Management |
| 5. Week |
Supply Chain Management Concept |
| 6. Week |
Channel Power: How to own? How to use? How to hold? |
| 7. Week |
Integration Strategies and Strategic Alliances in Distribution Channels |
| 8. Week |
Midterm |
| 9. Week |
Retail, Wholesaler and Agency |
| 10. Week |
Multi Channel Management |
| 11. Week |
Digital Marketing Channels and Digital Supply Chains |
| 12. Week |
Conflict Management and Solution Strategies |
| 13. Week |
Review of the term |
| 14. Week |
Final examination |
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| Assessment |
| |
Percentage(%) |
| Mid-term (%) |
40 |
| Quizes (%) |
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| Homeworks/Term papers (%) |
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| Practice (%) |
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| Labs (%) |
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| Projects/Field Work (%) |
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| Seminars/Workshops (%) |
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| Final (%) |
60 |
| Other (%) |
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| Total(%) |
100 |
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| Course Book (s) and/or References |
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| Work Placement(s) |
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| The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO) |
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | PO9 | PO10 | PO11 | LO1 | 3 | 1 | 2 | 2 | 3 | 4 | 2 | 5 | 3 | 2 | 5 | LO2 | 4 | 2 | 4 | 4 | 5 | 5 | 1 | 5 | 5 | 2 | 3 | LO3 | 5 | 1 | 3 | 4 | 4 | 4 | 1 | 4 | 4 | 1 | 4 |
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