ULT402

Course Title Course Code Program Level
INTERNATIONAL TRADE STRATEGY ULT402 International Trade and Finance B.A. / B.Sc.

Course Term
(Course Semester)
Teaching and Learning Methods
Credits
Theory Practice Lab Projects/Field Work Seminars/Workshops Other Total Credits ECTS Credits
08
(Spring)		 42 84 126 3 5

Teaching Staff
Language of Instruction Türkçe (Turkish)
Type Of Course Compulsory
Prerequisites -
Recommended Optional Programme Component
Course Objectives To provide students with a strategic perspective on International Trade Strategies and to use these gains in their careers.
Course Content One of the most important issues in international trade, knowing the theoretical and practical principles of international trade, providing the necessary basic information for the development of trade between countries
Learning Outcomes (LO) 1. Basic information on the subjects to be covered in the course, 2. National and International dimensions of Trade Strategies and methods of entering international markets from the planning stage, 3. The importance of marketing and export in International Trade will be given.
Mode of Delivery Face to face
Course Outline
Week Topics
1. Week STRATEGY AND STRATEGIC PLANNING International Strategic Planning, Strategic Planning Approaches
2. Week Entry Ways and Strategies to Foreign Markets in Exports
3. Week Introduction to International Markets, Export Development and Marketing Strategies, International Marketing from Export
4. Week Foreign Trade Theories, Why Countries Trade With Each Other
5. Week Foreign Trade Theories, Why Countries Trade With Each Other
6. Week International Marketing and Introduction to Foreign Markets. International Marketing Stages
7. Week Midterm
8. Week International Market Entry Strategies and Methods Detail (Export, production by assembly, License Agreements, Financing
9. Week Marketing Mix Strategies in International Marketing
10. Week Pricing in International Marketing
11. Week New Market Entry Strategies and Distribution Channels in International Marketing
12. Week New Market Entry Strategies and Distribution Channels in International Marketing
13. Week Distribution Policies and Promotion in International Marketing
14. Week Review
Assessment
  Percentage(%)
Mid-term (%) 40
Quizes (%)
Homeworks/Term papers (%)
Practice (%)
Labs (%)
Projects/Field Work (%)
Seminars/Workshops (%)
Final (%) 60
Other (%)
Total(%) 100
Course Book (s) and/or References Doç. Dr. Niyazi Erdoğan'ın "Uluslararası Pazarlamaya Giriş Stratejileri" notları Dr. Feridun Kaya Dış Ticaret İşlemleri Yönetimi (Beta Yayınları) İlgili mevzuat ve yayınlar
Work Placement(s)
The Relationship between Program Qualifications (PQ) and Course Learning Outcomes (LO)

 

PQ1

PQ2

PQ3

PQ4

PQ5

PQ6

PQ7

PQ8

PQ9

PQ10

PQ11

PQ12

PQ13

LO1

 

 

 

3

 

 

 

 

 

 

 

 

 

LO2

3

 

 

4

 

3

 

 

 

 

 

 

 

LO3

2

 

 

5

 

4

 

3

 

 

 

2

 

* Degree of Contribution: 1 Very Low 2 Low 3 Medium 4 High 5 Very High